---
product_id: 717075980
title: "BASIC MARKETING"
price: "€ 166.11"
currency: EUR
in_stock: true
url: https://andorra.desertcart.com/products/717075980-basic-marketing
store_origin: AD
region: Andorra
---

# Strategy-focused framework Hardcover durability Updated 2016 edition BASIC MARKETING

**Price:** € 166.11
**Availability:** ✅ In Stock

## Summary

> 📊 Elevate your marketing game with the ultimate strategy bible!

## Quick Answers

- **What is this?** BASIC MARKETING
- **How much does it cost?** € 166.11 with free shipping
- **Is it available?** Yes, in stock and ready to ship
- **Where can I buy it?** [andorra.desertcart.com](https://andorra.desertcart.com/products/717075980-basic-marketing)

## Best For

- Customers looking for quality international products

## Why This Product

- Free international shipping included
- Worldwide delivery with tracking
- 15-day hassle-free returns

## Key Features

- • **Industry-Leading Content:** Critically revised with the latest best practices and real-world examples.
- • **Integrated Digital Tools:** Stay ahead with cutting-edge digital resources designed for modern marketing education.
- • **Strategy-Driven Insights:** Focus on managerial decision-making to target customers effectively and boost ROI.
- • **Master the Four Ps Framework:** Learn the foundational marketing mix that drives every successful campaign.
- • **Trusted by Professionals & Students:** 4.6-star rating from nearly 300 reviews proves its value for career-driven learners.

## Overview

Basic Marketing 19th edition is a hardcover, English-language textbook published by McGraw-Hill Education in 2013, updated in 2016 as Essentials of Marketing 15th edition. It offers a comprehensive, strategy-focused approach to marketing education, emphasizing the four Ps framework and managerial decision-making. With integrated digital tools and up-to-date examples, it’s a trusted resource for students and professionals aiming to excel in marketing.

## Description

Buy BASIC MARKETING by Perreault, William, Cannon, Joseph, McCarthy, E. Jerome online on desertcart.ae at best prices. ✓ Fast and free shipping ✓ free returns ✓ cash on delivery available on eligible purchase.

## Technical Specifications

| Specification | Value |
|---------------|-------|
| Customer Reviews | 4.6 out of 5 stars 294 Reviews |

## Images

![BASIC MARKETING - Image 1](https://m.media-amazon.com/images/I/61ztet30v7L.jpg)

## Frequently Bought Together

- BASIC MARKETING: A Marketing Strategy Planning Approach
- Loose Leaf for Fundamentals of Human Resource Management

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*Product available on Desertcart Andorra*
*Store origin: AD*
*Last updated: 2026-10-05*