Google Ads (AdWords) Workbook: Advertising on Google Search, the Display Network, and Video (2025 Marketing - Social Media, SEO, & Online Ads Books) Paperback – June 26, 2024

Google Ads Workbook is a clear, practical guide to wisely using Google for advertising your business. In this information-packed workbook, Jason McDonald provides links to hands-on worksheets, example ads, free internet tools, and instructional videos from many different sources. He explains the overwhelming world of Google Ads in simple terms, with reassuring humor and lots of examples. His premise is that Google is a business, on the lookout for profit, so sometimes the advice it gives Google Ads users is what’s best for Google, and not what’s best for them. In this confusing new world of advertising, McDonald arms us with the knowledge we need to have more control, spend less and get better results. He starts with a gentle orientation to the overall world of internet advertising: How does Google determine the cost of your ad? How does it end up in front of the right people? Is getting the most clicks always desirable? Then we’re into the detailed, nitty-gritty of setting up an ad campaign on Google Ads. It’s one thing to teach us the difference between the search network and the display network, another thing entirely to take us straight into the program and show us what to click on to control which we use (and pay for). McDonald walks us through with detailed step-by-step instructions, along with highlighted screenshots and spreadsheets he teaches us to read. I love the worksheets, the free tools, the variety of videos. But most of all I love the navigational help. Google Ads is a vast, multilayered program, bound to be frustrating at times. But McDonald’s workbook is like having an expert right beside you as you try to input all the smart choices his worksheets have helped you decide on. This useful and easy-to-read book also includes chapters on shopping campaigns, YouTube and metrics. Highly recommended!

Google Ads has changed so much over the years. It’s hard to keep up! Here is help!Jason McDonald’s books have become my go-to for practical, down-to-earth guides when working with internet marketing. The guy knows his stuff, and he isn’t trying to sell it to you in a series of online seminars that will cost you several thousand dollars.In this books McDonald revisits Google Ads. I am sure that if you work in internet marketing you know the changes are endless and relentless. McDonald addresses the changes and informs readers about the importance of understanding the difference between Google’s Display platform and Google Search. He doesn’t just explain the difference. As always, he offers step-by-step action plans in bite size pieces. It’s like having Jason beside you teaching you how to improve your ad campaigns and, most importantly, the results. You’ll see how Google search network and google display can make or break your marketing campaign and budget.Jason readily admits that some of his ideas about the unknown and mysterious algorithms are just theories. The important thing for you to know is that he has put his ideas to the test and now shared his personal formula for success. This information could save your ad campaigns and help make the most of your tight advertising budget.My favorite aspects of this book include:-You will learn to fine tune your ads to get the most profitable clicks at the lowest possible price.-Discover nuanced differences in web behaviors and how these affect your click through rate and conversions.-Get caught up on how keyword and content marketing have evolved.-Find out how to access and use source code to brainstorm and evaluate keywords.-Understand and avoid negative costly keywords.-Work toward value instead of meaningless volume.-His to-do list will keep you busy, not with pointless exercises, but putting the information to work for your business. I’m keeping this book handy on Kindle for quick reference.If you are looking for a refreshing, clear instruction manual to maneuver through Google Ads, this book is for you. This book is packed full of phenomenal resources and links offering quick links so the reader can grow and learn more in the direction of their are of greatest need.There is so much packed in this volume. I am so glad I grabbed it. Whether you are starting out or have been in internet marketing for any length of time, this guy has information that will help.