IT Cosmetics CC+ Cream Illumination - Radiant Full Coverage Foundation With SPF 50+, Color Corrector & Hydrating Anti-Aging Serum, Hydrolyzed Collagen + Peptides, Normal to Dry Skin - 1.08 fl oz

I'm obsessed with this base foundation. It covers so well, feels light weight, and stays on throughout the day. After I wash my face I apply witch hazel, then a face moisturizer, then It foundation, and a clear powder foundation ti reduce the shine. The combo makes my face look natural. Also, when applied sparingly, this will last a couple months. I highly recommend.

I was introduced to this a few years ago. Used a bit them went back to something else. Started to need a bit more coverage, so tried it again and it's perfect. It's not heavy or cakey. Doesn't rub off. Just smooth, thin but quality coverage. It's now my everyday foundation,

My go-to look has to have skin benefits, not be heavy or caked, and must have SPF. I love this formula of IT. It has a slight iridescence. Gives you a glowy look, almost like the glass skin look but without the wetness. The slight light distortion is flattering. What I really love is that its SPF actually works. I definitely avoid redness or sun irritation while wearing this. If I’m going to be out on the boat, or walking around the fair, I’ll put on face sunscreen as a first layer, then this. That approach has worked on giving me amazing sun protection without heaviness or a caked appearance, and it lasts all day. I’ve got normal skin, and do a lot of DIY skincare and beauty (so you know what you’re comparing advice with).

The coverage is smooth, natural, and buildable, giving skin a radiant finish without feeling heavy. It doubles as skincare with SPF and hydrating ingredients, which makes it a great all-in-one product for anyone wanting to simplify their routine.The only drawback is the price point. While the quality is undeniable, it can be a little too expensive for practical, everyday use—especially if you wear foundation regularly. That said, if you’re looking to invest in a CC cream that performs beautifully, this is an excellent choice.

I’ve been using this CC Cream for over 5 years, and I always come back to it. I have rosacea and very sensitive skin, but this product has never caused irritation or breakouts. In fact, it helps soothe my skin and gives me a natural, even finish.What I love most is that it hydrates, has SPF, and provides just the right amount of coverage without feeling heavy. I’ve tried other brands, but nothing works as well for me. If you have sensitive or redness prone skin, I highly recommend giving this one a try.

Love this foundation. I have been looking at it for a long time and finally bought it. I love the coverage, the tint I bought matches my skin tone perfect. Plus it has sun protection 50.

I’ve been using this for several years and it goes on smoothly and makes my complexion look better. It’s not oily or drying to your skin. I like that it glides on smoothly and doesn’t seem to get in my wrinkles like other brands I’ve used. Got this on sale and was so happy to see it as it was cheaper than Sephora or Ulta. I use a brush to blend it on my face but use a sponge for my nose as the bristles don’t work well on my nose. Lots of colors to choose from to match your skin tone.

I bought this bc my sisters been using it and I could see how nicely it made her face look even without any other makeup on!We have different skin tones and I’m a cool while she is a warm so when I went to order for myself I thought the fair/light w cool undertones would be perfect for me since I’m fair w red hair and freckles and her shade was a bit too dark for me with a warmer tone, she’s a brunette w brown eyes and again darker complexion.However it turns out this is the exact shade and version she uses! I was SO disappointed!!!Bc it really is lovely but it just doesn’t work on me bc it has such warm undertones and darker/more taupe/ orangey color to it.I didn’t buy the other light shade bc it’s description said it had warm undertones where this one said it has cool undertones so now I’m wondering if they’ve simply mislabeled them or they’re just opposite?It’s a big gamble for the big price but since it’s such a great product and looks so great and convenient for my sister maybe I will try the other shade…so to be continued…maybe.